Greening

03May11

I know it’s not new but it pops up a lot around Earth Day each year an it’s just as wrong this year as last. If you’re going to verb an adjective, does it have to be a colour? Couldn’t we tall something? Or squishy someone? Or obnoxious a few things? Askhole honours go to Harvard Business Review which, while it certainly didn’t come up with greening, ought to know better than to use it.